Dental Marketing Guy is Featured in:
Dental Marketing Guy is Featured in:
Understanding the psychology of how and why dental patients choose a dentist is paramount when crafting your marketing message.
If you’re interested in crafting a clear, unique message that helps you earn your patient’s trust, then I’d like to help you.
Let’s make sure your website is easily found on search engines and compels your prospective patients to call you.
Bells and whistles don’t generate new patients. A well thought out, authentic message about who you are is what will serve you. They say beauty is in the eye of the beholder. As far as graphic design and web development skills are concerned, you can judge my portfolio for yourself.
As a dental SEO specialist, I'll build you a website that ranks on search engines.
I'll help you put your best foot forward in an authentic way that attracts new patients.
We'll use software and analytics to help guide us of any ongoing changes that should be made to your website
My philosophy towards web design is simple: let’s do what works and ditch what doesn’t. With my video production team and your happy patients, we’ll work together to craft a credible, authentic message that brings you a boon on new patients.
We talk about what makes you different from other dental offices in your area. I have a series of questions that help me get to know what you’re all about.
The process I use was created by a consumer psychology expert, Sean D’Souza. It’s called the “7 red bags” process of how and why certain patients choose you (or not).
The goal is to allow your website to answer the hidden fears and objections that your prospective patients have. We use empathy in creating a message. Your website content is the reason why your prospective patients visit your website.
It’s not the beautiful design that causes them to trust your recommendations (albeit that doesn’t hurt). It’s the “feel” of your website. It’s the content of the message. The message in your content. It’s the fact that you took the time out to individually address your prospective patient in the same way I’m addressing you now. The most you can hope for is that your message is authentic. Because without authenticity, your prospective patients will look elsewhere. That’s how we craft a brand that you’re proud of. We’re honest with them.
Eventually, we’ll identify what I call the “black swan” of your practice. The black swan is the one seemingly little thing in your practice that makes all the difference in the world to your patients. It’s the one thing that we strive to identify. This allows you to attract the right kind of patients (not just any random person off the street).
We talk about what makes you different from other dental offices in your area. I have a series of questions that help me get to know what you’re all about.
The process I use was created by a consumer psychology expert, Sean D’Souza. It’s called the “7 red bags” process of how and why certain patients choose you (or not).
The goal is to allow your website to answer the hidden fears and objections that your prospective patients have. We use empathy in creating a message. Your website content is the reason why your prospective patients visit your website.
It’s not the beautiful design that causes them to trust your recommendations (albeit that doesn’t hurt). It’s the “feel” of your website. It’s the content of the message. The message in your content. It’s the fact that you took the time out to individually address your prospective patient in the same way I’m addressing you now. The most you can hope for is that your message is authentic. Because without authenticity, your prospective patients will look elsewhere. That’s how we craft a brand that you’re proud of. We’re honest with them.
Eventually, we’ll identify what I call the “black swan” of your practice. The black swan is the one seemingly little thing in your practice that makes all the difference in the world to your patients. It’s the one thing that we strive to identify. This allows you to attract the right kind of patients (not just any random person off the street).
We talk about what makes you different from other dental offices in your area. I have a series of questions that help me get to know what you’re all about.
The process I use was created by a consumer psychology expert, Sean D’Souza. It’s called the “7 red bags” process of how and why certain patients choose you (or not).
The goal is to allow your website to answer the hidden fears and objections that your prospective patients have. We use empathy in creating a message. Your website content is the reason why your prospective patients visit your website.
It’s not the beautiful design that causes them to trust your recommendations (albeit that doesn’t hurt). It’s the “feel” of your website. It’s the content of the message. The message in your content. It’s the fact that you took the time out to individually address your prospective patient in the same way I’m addressing you now. The most you can hope for is that your message is authentic. Because without authenticity, your prospective patients will look elsewhere. That’s how we craft a brand that you’re proud of. We’re honest with them.
Eventually, we’ll identify what I call the “black swan” of your practice. The black swan is the one seemingly little thing in your practice that makes all the difference in the world to your patients. It’s the one thing that we strive to identify. This allows you to attract the right kind of patients (not just any random person off the street).
All this content will help your SEO marketing.
During my SEO audits, you’ll notice a common theme: I use a variety of tools which help reveal whether or not your website’s architecture is optimal for getting you new patients.
You can check out my SEO audits in over-the-shoulder fashion.
In my dental SEO course, I go even more in depth into the variety of website factors which impact your chances of success in SEO.
This usually requires 4-12 weeks, depending on how promptly you’re able to adjust or approve the design we create. Once you approve of the design and content of your website, website development usually requires another 2 weeks until your new website is live.
Professional photography is essential to helping us tell your story. If you have a photographer who you’re comfortable with, I encourage you to use them.
Part of my process is to have my account manager help your photographer understand the message we’re going for.
If you don’t have a preferred photographer, my team is ready to help you develop amazing photographs which help you develop your message.
Although using my video production services isn’t required for building you a new website, it’s highly recommended that you consider video.
Video can help demonstrate an authentic, effective message that represents your brand well.
As the saying goes, “actions speak louder than words.” Showing your office on video can be much more powerful to converting your website visitors into new patients.
It’s recommended that your introductory video be done by a professional. When you work with a professional, it helps set the tone that you’re an established dental office which has it’s act together. This might not be practical for some Medicare practices (in certain areas of the country), but can prove useful to attracting more fee-for-service patients.
However, if you’re able to gain patient testimonials on a regular basis, this can be helpful.
Simply recording happy patients with your smartphone can prove to be even more credible than professional video production.
Authenticity works, so I recommend you consider both professional video production for your introductory message, and smartphone patient testimonials.
My team can help you gain more Google and Yelp 5 star reviews. Many times, we find that placing such reviews on your website can prove useful to establishing trust.
While video testimonials are the most credible, we can help you place written testimonials (with a photo, first and last name, and city of residence) in a way that helps keep your website visitors engaged. When prospective patients engage with your website, it tends to help make dental website SEO easier to maintain, because Google likes promoting relevant, engaging results.